Why I like the Staging Diva Home Staging Business Training Program

In our post about home staging courses, I mentioned that the Staging Diva home staging business training program is the one that I would choose if I were to get started today.

Since I’ve been in the industry since it was barely even something you could consider an industry, I have seen every course and training program that’s out there right now since they were brand new. And I’ve heard feedback from other stagers and staging students over the years.

And I see who is running these schools, what the course material covers, and how well each program has positioned itself in the marketplace. After all, marketing is a huge part of starting and running a successful business.

Staging Diva Training Overview

Staging Diva has been around since 2005, which is right when I was becoming established in the field. Debra Gould started the home staging business training program after using her skills on her own profitable real estate endeavors and realized there was a growing demand for this kind of training.

I was there at the time, not alongside her of course, but as a contemporary of hers in the business and I know she’s absolutely right — there really were almost no options for training, and certainly not online training.

So here’s what I like about the program that Ms. Gould built:

  • The material comes straight from someone who has actually built a successful business of her own before becoming a trainer
  • There is no more advanced or in-depth information available, it’s truly top of the line
  • You will learn how to get clients and how much to charge
  • The marketing strategy and how-to is unsurpassed in the field — you will learn how to make good money following her plan
  • The Staging Diva program gives you a proven business formula to follow

Those are some of the highlights.

Also important is the time commitment. You can complete the program in one weekend (approximately 12 hours total). And you don’t have to get on a plane and spend a precious weekend out of town somewhere.

I think the most valuable aspect of this program is the marketing training and information about pricing your service. So let’s get into that further right now.

Is Staging Diva Worth the Money?

I answer yes to this without hesitation and here’s why. I’m not convinced that other programs will teach you how to actually make money at home staging, and that’s really the whole point. Again, this is based on bits of information and comments that I’ve heard over many years.

If you have issues with being able to charge what you’re worth, this program will help you break out of that. Especially when you’re doing something that you love doing, like home staging, you may fall into the trap of thinking that you’re lucky to be getting paid for this at all, so you accept lower fees than you should. Or you start accepting lower fees because you’re starting out and you have trouble ever reaching a more appropriate hourly rate.

And even if you’re lucky enough to not have that problem, there is still the issue of how to determine your fees. This training program will teach you how to set your fees so you can be confident that you’re earning what you’re worth. Home stagers do provide a lot of value since you’re helping sellers make thousands, sometimes tens of thousands of dollars more on their home sale. You need to make sure you’re well-compensated for that.

So that’s why I think this program is worth it. You’ll learn how to make good money, period.

Another great thing about this course is that you won’t need to find a way to finance the purchase of rooms and rooms full of furniture and be dependent on movers, paying for a storage facility, and all of that expense and hassle.

You’ll have a business model to follow that will teach you to make money without any inventory at all. This is the strategy I have recommended to new stagers and I know that it works.

Of course you can take on inventory and go big later on if you want to. For now all you need is your cell, a camera, computer, vehicle, and a website. My understanding is that the program includes a solution for your web presence as well, so that takes something off your plate.

Click here to see the Staging Diva course offerings.

You can go with a download version or have the physical product shipped to you.


Choosing the Best Home Staging Certification Course

There are so many home staging courses and home staging certification programs out there these days. How do you choose the right one? So how do you find the best home staging certification course and does the certificate part of it even matter?

My recommendation:

If you want the best staging training available, go with the Staging Diva program. (No certification offered but take a look at the courses, IMHO you won’t feel the need to be certified with this training.)

For an online certification program, click here.

Home Staging Certification

First, determine whether you want to get a home staging certification. Bear in mind that there are pros and cons when it comes to home staging certification.

Here are the main things to consider:

  • There is no official industry-wide certification in home staging.
  • Schools offer certifications as a way to make their own program seem like the one you MUST choose, when this isn’t the case.
  • Certification may help you get noticed by agents and homeowners, but it isn’t a guarantee.
  • Most homeowners have no idea what the certifications are or that they even exist.
  • Certification programs are more expensive.
  • Certification programs are sometimes not very thorough in terms of the education you receive. In other words, it can be more of a “rubber stamp” than anything, unfortunately.
  • Home staging certification is not a requirement in the business.

Now that we’ve covered the hot topic of home staging certification, the next thing to consider is whether you want to take a program in person or online.

Home Staging Seminars

It used to be that the only way to learn home staging was either on your own by winging it or in person at a seminar. Seminars are pricey, with a weekend easily running several thousand when you factor in tuition, travel expenses, food & lodging, and incidentals.

Not everyone has the budget, let alone the free time to attend one of these seminars.

Furthermore, what would the class actually be like? Is it in a hotel conference room? Will that be an effective way to learn home staging?

Would you be assigned a good instructor? Sometimes the instructor is new, or sometimes it’s someone who isn’t a good fit for you, and then you’re stuck. Even if you do get some background info on your assigned instructor ahead of time, last minute changes have been known to happen.

Would the class be too full for you to get much attention?

Would too much class time be spent on questions that you find lead to unnecessary discussions? You don’t always know ahead of time what kind of class size you’re getting into.

If you have previous experience or are a fast learner, you may find the classroom setting a little slow for you. Also, think about your personality. Are you more of an introvert?

Maybe you don’t really want the whole social aspect, you just want the material. Nothing wrong with that at all, and the great thing is that now you have plenty of options for online, home-based home staging training.

Home Staging Certification Online Courses

Lots of schools, institutes, and other venues offer home staging courses that you can take online. Some are expensive and some are pretty affordable. Some have been around for a long time and some are pretty new on the scene.

The key to choosing the right online course is to spend some time researching your options until you feel comfortable making a decision. You’ll usually get a gut feeling about which program is right for you, and it won’t always be about price or how quickly you can fly through the program. (Not entirely, at least.)

Check for testimonials or a student portfolio that you can look at on their website. What kind of materials will you be learning from? If you have to watch a bunch of videos, is that something that sounds good to you?

Or would you prefer more reading material, or a mix of both? We all have different learning styles and only you know what delivery methods will work best for you.

Personally, I can watch a video here and there but I learn best by having material to read, supplemented with photos as needed. I like simple course material that is uncomplicated, and not dependent on a fast internet connection or whatever other tech stuff needs to be happening for it to work.

Staging is visual but it’s also extremely logical, so for me just reading the “how to” stuff always makes a lot of sense. I’ve seen home staging compared to following a recipe and I use that analogy myself when helping new stagers. Just follow the steps in order and you can’t go wrong!

Call the school and talk to them. See if you can get an instructor on the phone. See how they treat you, if they return your call quickly, and if you like them as people while you’re talking.

Sometimes you think you’ve found the right thing and then you get up a little closer and realize it wasn’t for you. (So true in life across the board!)

See if the home staging school seems credible. Is it a real business? Where are they located? Is there a money-back guarantee if you don’t like the program? What kind of certification will you actually receive, and who is the person issuing it?

How much instructor feedback will you receive during the course? Some schools offer pretty limited access to your instructors, unfortunately. Or you may have to pay extra for personalized feedback.

Look online for complaints about the company, just to be on the safe side. You never know what might turn up.

To be fair, I just want to remind you again that you absolutely do not need to have any kind of certification to become a home stager. Your portfolio will make your phone ring a lot more than whatever certification you may have. A lot of homeowners don’t even know what the certifications are all about anyway. Agents do, but not always.

So take some time at the research stage, but not too much time. Don’t forget to take action. The best way to learn how to do things is to do things! (I didn’t come up with that.)

Also keep in mind that with online courses, you have to be good at working independently and staying motivated.

Choosing the Best Home Staging Course

You can reach your goal of becoming a home stager — whether you do it the old fashioned way and learn it as you go, through a seminar, or by taking an online course.

Home staging education has come a long way in the ten or twelve years (who can keep track…) since I got into the business. You have plenty of options, and when you do your research and trust your instinct, you’ll end up with the right home staging program!

If I were starting right now I would sign up for the Staging Diva program.

If you do want certification and want a program that’ll get you up and running quickly, go with the School of Home Staging home staging certification course.

Have fun!